Banking & Insurance4 weeks
Driving Social Engagement with Interactive Data Visualization: Allianz Trade's Success Story
Transform complex data into engaging social content through motion design and animations.
Transforming complex data into viral content is a major challenge for brands. Our collaboration with Euler Hermes (Allianz Trade) demonstrates how automated content generation can revolutionize social engagement.
Project Details
- Client
- Allianz
- Duration
- 4 weeks
- Industry
- Banking & Insurance
Services
Data-driven strategyNew consumer relationshipsSocial strategyData Visualization
Case Study
Project Deep Dive
01
The Challenge
Allianz Trade had to face several challenges:
- Communicate complex data on social networks
- Capturing attention in a saturated digital environment
- Transforming studies into viral content
02
Our Approach
By combining Data engineering and creativity, we have developed:
- A technology for transforming visualizations into motion design
- Animated content optimized for each social platform
- Extensive personalization respecting the brand identity
03
The Results
Our approach has generated concrete results:
- 21% increase in "likes"
- 7% increase in the sharing rate
- Significant improvement in data understanding
This transformation illustrates how the alliance between Data Visualization and creative design can maximize the impact of data on social networks.