The demand for luxury translated into powerful data visuals.
The project in detail
For an international presentation, Kering wanted to improve the visual appearance of its business report. The challenge: to make data fun, dynamic and at the same time impacting the public and shareholders, without compromising scientific rigor. A mission for which the tailor-made data visualizations of 10:11 proved decisive.
The need
During an international presentation, the luxury group Kering aimed to enhance the visual impact of its business report. The challenge was twofold: to make data more appealing to the public and shareholders, while respecting the elegance and sophistication of the luxury industry.
The raw data had to be presented in a fun and dynamic way, but without sacrificing their scientific rigor. Kering was therefore looking for a partner capable of translating this requirement into convincing data visuals that were in line with its graphic charter.
The solution
10h11 took up the challenge by using all the visuals containing figures from the Kering activity report. The team created tailor-made data visualizations that were both attractive and in line with the group's graphic charter. Each visualization was designed to tell a story, make the data accessible and engaging, while maintaining its accuracy and integrity.
The results
Customized data visualizations have transformed the presentation of Kering's annual report. The teams were able to present a visually impressive report that captivated the public and shareholders. The visuals not only met the requirements of the luxury industry, but also reflected the scientific rigor of the raw data. This success illustrated how data design can enhance the impact of business communications and enhance strategic information.
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